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Why choose an MBA in Marketing? 

April 18, 2024 - 2:14
Why choose an MBA in Marketing?

Why choose an MBA in Marketing? 

Success in today’s ever-changing business environment depends on a solid marketing plan. Gaining an MBA in Marketing gives you the know-how to succeed in this dynamic industry. This specialized program will help you become a more well-rounded marketing professional who can lead and succeed in a competitive workplace.  

What is an MBA in Marketing? 

The MBA course in Marketing is a post-graduate degree program that gives students a thorough understanding of marketing methods and principles. This focused track is part of the Master of Business Administration (MBA) program. It provides an in-depth understanding of marketing and other fundamental business subjects like strategy, finance, and accounting.  

Why choose Marketing? 

Marketing is an important and prominent skill to acquire in this dynamic world. Marketing isn’t just about selling – it’s about storytelling, building relationships, and making a difference in the business world. Fast-paced and ever-changing, the world of marketing offers endless opportunities to learn new skills and stay on top of trends. This translates to strong job prospects, with a diverse range of exciting career paths to fit your interests, from social media wizard to brand manager. Marketing is definitely promising career path with great opportunities in India. 

Why an MBA in Marketing? 

Boost your knowledge of marketing with an MBA course. Get a competitive advantage in a field with strong demand. You can create strategic marketing plans, lead teams, and analyze data with an MBA course in marketing. This course’s versatility opens doors to interesting employment across industries, from digital marketing to brand management. Explore your options for a marketing MBA today to invest in your future. Considering an MBA in Marketing in India can be a strategic move for several reasons.  The Indian economy is booming, and with it, the demand for skilled marketing professionals across various industries. An MBA in Marketing equips you with the knowledge and expertise to navigate this dynamic landscape. 

An MBA in Marketing in India also opens up several opportunities in both traditional marketing fields and digital marketing fields. India is moving online at a rapid pace and this degree provides you with the needed edge. 

Become a Marketing Mastermind: Understand modern digital methods, customer behavior, and fundamental marketing concepts. Discover how to handle challenging marketing environments by taking advice from experts in the field.  

Broaden Your Business Acumen: Go beyond marketing. Build a solid background in accounting, finance, and business strategy to become an invaluable resource for all departments. 

Unlock Leadership Potential: Develop your analytical and communication abilities. Develop into a strategic thinker skilled in creating and carrying out powerful marketing campaigns.  

Specialize in Your Passion: You can customize your knowledge by choosing from programs that offer concentrations in particular fields like product marketing, brand management, or digital marketing.  

Importance of MBA in Marketing 

The dynamic nature of the marketing industry needs experts who can plan, evaluate, and engage with customers through ever-changing digital platforms. These are the abilities that an MBA in marketing gives you, but is the best option for you? Let’s examine the benefits and drawbacks to aid in your decision. 

Some pros and cons of MBA in Marketing: 


Expertise & Credibility: Acquire a profound understanding of customer behavior, innovative digital tactics, and marketing ideas. Having an MBA increases your credibility in the job market by adding a respected degree to your resume. 

Broadened Business Acumen:  Think beyond promotion. Build a solid foundation in accounting, finance, and business strategy to become a well-rounded business leader who is a valued asset across departments. 

Leadership Potential: Develop your analytical and communication abilities. Gain experience creating and implementing powerful marketing strategies to prepare yourself for leadership positions. 

Specialization Options: Many programs let you focus on topics like product marketing, brand management, or digital marketing so that you may match your knowledge to your passion. 

High Demand, High Growth: The Bureau of Labor Statistics projects a 10% growth in marketing manager positions by 2031, making it a promising career field 

By 2031, there will be 10% more marketing managers employed, according to the Bureau of Labour Statistics, making this an auspicious career field. 


Investment: A Master’s degree in management can be costly involving a large outlay of time and money. Compare the possible return on your investment (ROI) with the cost of tuition. 

Experience Matters: Relevant marketing experience may be given priority by certain organizations, even though an MBA offers valuable information. Think about the level of experience you currently possess. 

Alternative Paths: Without the high cost of an MBA, online programs, certifications, or boot camps can impart useful marketing skills. Examine these choices if cost is an issue 

These are some of the importance of MBA in Marketing.  

Career Benefits of MBA in Marketing 

The marketing world thrives on innovation and strategic thinking.  An MBA in Marketing equips you with the expertise to navigate this dynamic landscape, opening doors to many exciting career paths. Here are some of the career opportunities and career benefits of MBA in marketing: 

Expanded Career Opportunities: Numerous in-demand marketing roles are accessible to those with an MBA in Marketing. You could be employed as a market research analyst, brand manager, digital marketing specialist, marketing manager, or even start your own marketing company.  

Enhanced Earning Potential: Research continuously demonstrates that professionals who get an MBA in Marketing make more money than those who only hold a bachelor’s degree. Your income potential can be greatly increased with an MBA throughout your career. 

Develop Business Acumen:  Beyond marketing is covered in an MBA program. You’ll have a solid foundation in accounting, operations, and finance – all key components of a company. Having a comprehensive understanding of business enables you to make strategic marketing decisions that support the overarching objective of the organization. 

Master the Art of Data-Driven Marketing: In today’s digital world, data is king. Gaining an MBA in marketing will provide you with the ability to evaluate consumer data, spot trends, and assess the success of advertising initiatives. The effectiveness of this data-driven strategy is essential in contemporary marketing.  

Become a Strong Leader: Your communication and leadership abilities are refined in an MBA program. You’ll discover how to inspire others, lead cohesive teams, and convince stakeholders of your ideas. Gaining these leadership attributes is crucial for moving up the corporate ladder.  

MBA in Marketing: Curriculum 

The syllabus of MBA in Marketing in Amrita AHEAD, Amrita Vishwa Vidyapeetham contains: 

Semester 1 

Semester 2  

Business Communications 

Operations Management 

Managerial Economics-Micro and Macro 

Technology Transformation for Business 

Organizational Behaviour 

Human Resource Management 

Accounting for Managers 

Financial Cost Management 

Marketing Management  

Consumer Behaviour 

Business Statics 

Business Analytics 

Education for Life-1  

Education for Life-2 


Semester 3 

Semester 4 

Strategic Management 

Entrepreneurship and Innovation 

International Business  

CSR and Sustainability  

Legal Aspects and Business Ethics 

Education for Life-4  

Education for Life-3  

Elective 4 

Elective 1 

Elective 5 

Elective 2 

Elective 6  

Elective 3 

Elective 7 




Marketing Electives  

Digital Marketing 

Sales and Distribution Management 

Marketing Communications 

Data-Driven Marketing 

Customer Relationship Management 

Marketing Research  

Retail Marketing 


Marketing Specialization in MBA 

There are lots of Marketing Specializations in MBA: 

Digital Marketing: As the digital world reigns supreme, mastering the art of reaching customers online is crucial. This specialization equips you with expertise in social media marketing, search engine optimization (SEO), content marketing, and email marketing. 

Brand Management: Become a brand-building powerhouse! This specialization hones your skills in crafting compelling brand narratives, managing brand reputation, and developing effective brand marketing strategies. 

Product Marketing: Specialize in the art of bringing products to market. You’ll learn product positioning, launch strategies, and go-to-market initiatives, ensuring successful product introductions and market adoption. 

Marketing Analytics: In today’s data-driven world, data is king. This specialization equips you to analyze customer behavior, measure marketing campaign effectiveness, and leverage insights to optimize marketing strategies for maximum impact. 

Marketing Research: Become a master of uncovering customer needs and market trends. Gain expertise in conducting market research, analyzing data, and translating insights into actionable marketing strategies that drive business growth. 

These are some of the marketing specializations in MBA.  


Investing strategically in your future can be achieved with a marketing MBA. This program gives you the knowledge, abilities, and certifications to become a marketing leader who can propel success in today’s competitive business environment. You can pursue your MBA course in Marketing in Amrita AHEAD, Amrita Vishwa Vidyapeetham.  

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