Back close

Program Overview

Admission Open

Deadline :  December 30,2023


Amrita AHEAD’s unique Online MBA in Marketing Management program (Elective) is brought to you by Amrita Vishwa Vidyapeetham, India’s 5th best university. Our industry-aligned curriculum, backed by world-class faculty, ensures you stay abreast of the latest marketing trends and practices. This online MBA marketing program covers essential topics like digital marketing, social media, marketing analytics, and more. You’ll gain the skills to devise effective marketing strategies, build robust brands, conduct market research, leverage digital channels, manage sales and distribution, and utilize data analytics for enhanced marketing performance.


Five future-ready electives:


Guidance from Industry Experts

From the first semester, our learners receive active mentorship in our online MBA with a marketing elective, with participation from seasoned industry professionals across various courses, industry projects, and certifications.

Career Opportunities

Boost your career prospects in diverse sectors such as Banking, Insurance, IT, FMCG, Startups, and High-Tech Companies with our online MBA marketing courses.

Join the Amrita Alumni Network

Enroll in our program and become part of the expansive and ever-growing network of Amrita alumni.

World Class Faculty

Learn from leading faculty members and industry experts

Dr. Shekar Babu
Dr. Shekar Babu

Founding Head, AMRITA School of Business, Bengaluru.Dr. Shekar has 15 years of experience in academia and 15 years in Industry. Dr. Shekar Babu is the founding head of AMRITA School of Business, Bangalore. He started AMRITA School of Business, Bangalore in 2007 in collaboration with State University of New York (SUNY), Buffalo, USA. He was also an Adjunct Faculty at School of Management, University at Buffalo, NY, USA. He worked for 10 years as a Director of Hewlett-Packard’s Software Division, California, USA. He was responsible for managing the $1Billion revenues. He worked 5 years as a Management Consultant at Price Waterhouse (PWC), Los Angeles, California, USA.rn

Jay Misra
Jay Misra

Professor, School of Business.Mr Jay Misra is Co-Director of the Amrita Center for Sustainable Future and the Program Manager of the Amrita Center for International Programs. Mr. Misra has an MBA from the Harvard Business School, a Dual B.S. and M.S. in Engineering / Operations Research with honors from the University of Pittsburgh, USA .He began his career at IBM and moved on to working in the Executive management for notable investors such as George Soros. In the world of academia he has guest lectured at Harvard, Stanford, etc, and has published several books and journals.

Dr. Nava Subramaniam
Dr. Nava Subramaniam

Deputy Dean – Research and Innovation at School of Accounting, Information Systems and Supply Chain; RMIT University

Master of Business Administration Degree

Embark on a transformative journey with our AICTE-approved online MBA program, offered by Amrita Vishwa Vidyapeetham, India’s 7th best university. Our marketing elective equips you with the latest industry trends and practices, making you a sought-after professional in the dynamic business world. As per UGC regulations, our online degree holds the same value as traditional degrees.

Join our esteemed network of Amrita alumni and elevate your career to new heights. Don’t wait; enroll today and step into a world of endless opportunities.

mba certificate

Course Curriculum

Best-in-class content by leading faculty and industry leaders in the form of videos, case studies and projects.

Semester 1


Business Communications
Managerial Economics-Micro and Macro
Organisational Behaviour
Accounting for Managers
Marketing Management
Business Statistics
Education for Life-1
Semester 2


Operations Management
Technology Transformation for Business
Human Resource Management
Financial Cost Management
Consumer Behaviour
Business Analytics
Education for Life – 2
Semester 3


Strategic Management
International Business
Legal Aspects and Business Ethics
Education for Life – 3
Elective 1
Elective 2
Elective 3
Semester 4


Entrepreneurship and Innovation
CSR and Sustainability
Education for Life – 4
Elective 4
Elective 5
Elective 6
Elective 7

Marketing Electives

Digital Marketing
Sales and Distribution Management
Marketing Communications
Data Driven Marketing
Customer Relationship Management
Marketing Research
Retail Marketing

Minimum Eligibility

Candidates must have a minimum of 50% marks in UG.

  • Candidates must have passed 10 + 2
  • Candidate must have completed an undergraduate degree(minimum 3 years)
  • Students in their final year can apply with the last completed semester results

Candidates with work experience will have an added advantage for admissions.

Course Duration

Minimum 2 years
Maximum 4 years

Course Curriculum
human resource



Digital Marketing
Sales and Distribution Management
Marketing Communications
Data Driven Marketing
Customer Relationship Management
Marketing Research
Retail Marketing

Advanced Financial Management
Financial Modelling
Investment Analysis and Portfolio Management
Strategic Financial Management
Treasury and Bank Management
Insurance and Risk Management

Recruitment and Retention Management
Performance Management
Industrial Relations and Labour Laws
HR Audit
Change Management
Stategic Human resource Management
People Analytics

Manufacturing Control and Planning
Total Quality Management
Supply Chain Management
Enterprise Resource Planning
Operations Research
Services Operations Management
Business Forecasting

Intellectual Property Rights (IPR)
Management Consulting
Leadership Skills
Mergers and Acquisitions
Financial Statement Analysis and Business Valuation
Business Ethics and Corporate Governance
Research Methodology

The Amrita
Accreditations & Rankings

The National Assessment and Accreditation Council (NAAC),Government of India accredited our University with the topmost ‘A++’ grade. The Schools under the aegis of Amrita University have over 108 programmes in disciplines as diverse as Biotechnology, Engineering, Management, Medicine, Dentistry, Ayurveda, Pharmacy, Nanotechnology, Communication, Arts & Science and Education, providing our students with an outstanding training in our several campuses across multiple states. Needless to add, this multi-disciplinary character of our University facilitates a laudable synergy within our midst greatly enabling us all to derive maximum benefit from the expertise of each other. The Amrita AHEAD programs are WES accredited in the United States and Canada.
Amrita ranked 7th Best University in India- NIRF, Govt. of India

university in india
No 1 Private University in India
WES accredited
NIRF Ranking 02 iqac
Govt of india, 2023, 7th best university in India
international faculty
No 1 International Faculty in India
NAAC A++ Grade

Admission Process

  • Choose a Program
    Choose a Program
  • Apply Online
    Apply Online
  • Join the Program
    Join the Program
Apply now


Data is based on on-campus information

hdfc bank
tcs logo

Job Titles

  • Product Manager: Lead the Way in Online MBA Marketing Programs
  • Engineering Manager: Harness the Power of an MBA in Marketing Management Online
  • Startup Founder/CEO: Drive Innovation with an Online MBA in Marketing
  • Sales Manager: Boost Sales with an MBA Marketing Online Degree
  • Relationship Manager: Build Strong Connections with an Online MBA in Marketing
  • Team Manager: Lead Effectively with an Online MBA Marketing Course
  • Territory Manager: Expand Your Reach with an MBA in Marketing Online Course
  • Business Analyst: Drive Business Growth with an Online MBA in Marketing
  • Support Executives: Enhance Customer Experience with an MBA Marketing Online Course
job opportunity

Programme Fee*

Per Semester Fee: INR 55,000 Total fee (per semester fee*4 semesters): INR 2,20,000


Fee per semester*

₹ 55,000

Apply Now



*Terms & Conditions apply



Up to 100%

Scholarships available for eligible candidates

Know More

* Examination Fee -Rs.2500 Per Semester

*If you are a foreign national, please email /

Students Testimonials

Emad Ashers MBA
Emad Ashers
Online MBA

AHEAD online MBA program from Amrita University is structured and executed to suit working professionals who must balance work and studies. For each subject, there is a designated course coordinator who will help resolve any issues we face with any particular matter. I am happy with how the course is structured and taught to us, and I appreciate all the team members and faculty of Amrita Ahead for making it possible to pursue this Online MBA degree.

Jamshi K J
Online MBA

Amrita AHEAD online MBA degree is a unique program offered by Amrita Vishwa Vidyapeetham, an institution well-known for its value u0026 excellence. This flexible online course is helping me to get back to my career and my dreams, along with handling my other responsibilities in life. Apart from the subject knowledge, the education u0026 value that Amrita is giving to my Life is priceless. Choosing the Amrita AHEAD Online program to resume my learning was one of my best decisions. Always proud and grateful to be an Amritian!

Midhun Antony MBA
Midhun Antony
Online MBA

Amrita AHEAD online MBA program creates a remarkable achievement in working professionals by getting used to the industry-relevant course and upskilling program for one’s career. Despite learning, it helps to keep the challenges of present-day needs. Amrita Ahead Online MBA program is the new age mantra and qualification needed by an individual in the competitive world.

Nithyasree MBA
Online MBA

u0022As a working professional in HR, an online MBA degree is vital. Amrita Ahead has given me a very flexible learning platform with my schedule. The courses are crafted to impart managerial skills and develop interpersonal skills necessary for growth. We are exposed to current industry and market scenarios through webinars and online courses. When I relate my experience and the amount of exposure I received through my regular Bachelor’s course, this Online Learning Programme has given me a similar experience.”

Resmi Gopi Mohan MBA
Resmi Gopi Mohan
Online MBA

I was drawn to the Online MBA program at Amrita AHEAD because I have been living abroad for the past few years and needed an MBA program from a renowned and trusted University, which would allow me to have the flexibility to learn on my own time while living and working full-time. I highly recommend the Amrita AHEAD MBA program to those looking to go further in their career with applied skills and knowledge gained throughout the program.

Shyju TC MBA
Online MBA

For quite some time, I have been looking for a regular MBA program for working professionals like me to help me gain knowledge on the latest topic and trends in business and provide the impetus to accelerate my professional growth. That is when Amrita AHEAD was introduced, and I didn’t have to think twice about grabbing the opportunity. Now one year into the online MBA program, I am glad that I chose Amrita AHEAD – with its state-of-the-art learning platform, top-class faculty, and reliable support team at an affordable cost, it has ticked all the boxes for me.

Online MBA

Amrita AHEAD gave me a chance to pursue online MBA degree without leaving my job. After researching several colleges, I chose Amrita AHEAD’s online MBA program not only because it is one of India’s top universities but also the flexibility and versatility it offers. Unlike other distance education programs, Amrita ahead offers me campus placement opportunities and a chance to learn from several industry experts. I suggest you to choose Amrita AHEAD if you are looking to pursue higher studies without the worry of quitting your dream job!

Subhiksha A
Online MBA

This Amrita AHEAD Online MBA Program is one of the most excellent opportunities to get your degree while working when you dream of pursuing an MBA and don’t want to quit your job either. This Online program gives the same Content and Knowledge what we get from Offline classes. Adds the benefit of learning from Anywhere, Anytime. Even If We Miss the Live session, recorded sessions are always available in the portal. Thanks AMRITA AHEAD, for this initiative.

Frequently Asked Questions


What is the Amrita AHEAD Online MBA Program?

Our Online MBA with a Marketing elective is a 2-year postgraduate program, designed to accelerate your professional growth. This online MBA in marketing management equips you with leadership and problem-solving skills, preparing you for high management positions or entrepreneurial ventures. The program covers key areas like Marketing, Accounting, Finance, Operations, Statistics, and HR.

Is the program AICTE approved?

Yes, our online MBA marketing courses are AICTE approved.


What is the duration of the program?

Our online MBA with a Marketing elective can be completed within a stipulated time frame of 2 years, with a maximum allowed duration of 4 years.

How is the online program conducted?

Our online MBA program with a marketing elective is designed with working professionals in mind. We offer tremendous flexibility, allowing you to earn your degree at your own pace, with a maximum duration of up to 4 years. Reading materials and video lectures are uploaded to our learning management system, providing you with access to course content anytime, anywhere. Every week, we conduct live interactive sessions with faculty to clear doubts, which are also recorded and posted for future reference. We also have a discussion forum to encourage peer learning. Faculty and teaching assistants participate in these forums, enhancing the overall learning experience. To ensure continuous preparation for exams, we provide practice quizzes every week.

What is the format of an online course?

Each online MBA (Marketing) course is divided into four quadrants, in line with UGC guidelines:

Quadrant-I, the e-Tutorial, contains organized video and audio content, animations, virtual labs, and transcriptions of the video.
Quadrant-II, the e-Content, includes self-instructional material (digital Self Learning Material), e-Books, case studies, presentations, and web resources such as further references and related links.
Quadrant-III is the Discussion forum, where doubts are raised and clarified by the Course Coordinator.
Quadrant-IV, the Assessment, contains problems and solutions in the form of Multiple Choice Questions, Fill in the blanks, Matching Questions, Short Answer Questions, Long Answer Questions, Quizzes, and Assignments.

Is the Online degree equivalent to the conventional degree offered by Amrita?

Yes, as per UGC regulations, our online MBA degrees are treated as equivalent to the corresponding traditional degrees.

Do you offer interactive sessions with the faculty?

Yes, we offer weekly live doubt clearing sessions with the faculty for every course in our online MBA (Marketing Elective) program.

How are the exams conducted in online mode?

Examinations are conducted through the Online Technology Enabled Proctored mode.

Why choose online degrees from Amrita AHEAD?

Our online MBA marketing program offers flexibility, world-class learning environment, experienced faculty, course mentors, career assistance, industry projects, interactive sessions with industry experts, and opportunities to pursue dual degrees with international universities.

What are the job prospects?

Upon successful completion of our online MBA marketing program, graduates can pursue roles such as Product Manager, Engineering Manager, Startup Founder/CEO, Sales Manager, Relationship Manager, Team Manager, Territory Manager, Business Analyst, Support Executives.

Why choose online degrees from Amrita AHEAD?

Our online MBA marketing program offers flexibility, world-class learning environment, experienced faculty, course mentors, career assistance, industry projects, interactive sessions with industry experts, and opportunities to pursue dual degrees with international universities.


What is the eligibility criteria?

Candidates must have passed 10 + 2 and completed an undergraduate degree(minimum 3 years). Students in their final year can apply with the last completed semester results. Candidates with work experience will have an added advantage for admissions.

Is there an admission fee?

No, there is no admission fee when you apply. It is free.

How do I apply?

It is a simple and easy process. You need to fill out our application form in order to apply. Please click on the following link to apply:


How do I contact you?

You can contact us via Email, Call or WhatsApp. You can also chat with us through the chat window present on our website.

I am an International Student, can I also apply?

Yes, International Students are welcome.

What is the Refund Policy of Amrita AHEAD Online Degree Program?

We follow UGC Regulations for a Refund. A processing fee of Rs. 2000 will be deducted.

Contact Us

    Brochure Download

    • I authorize Amrita AHEAD to contact me with updates notifications via Email, Phone, SMS, and WhatsApp.

    Admissions Apply Now