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MBA Marketing Course Syllabus

April 1, 2024 - 12:47
MBA Marketing Course Syllabus

Are you ready to take your marketing career to the next level? This article on the online MBA Marketing course Syllabus familiarise you with all the necessary insights on  MBA Marketing. So, why wait? Explore the MBA Marketing course syllabus and take the first step towards a successful marketing career today! 

An online MBA in Marketing is a postgraduate degree program that provides students with a comprehensive understanding of marketing principles and practices. 

A general MBA provides broad knowledge for leadership roles of core business functions like finance, accounting, and operations. 

MBA in Marketing offers core business foundation courses covering consumer behavior, branding strategies, and the latest digital marketing tools, making you a highly sought-after marketing professional. 

  • Market research and analytics: This course will introduce you to the fundamentals of market research, including research design, data collection, and analysis. You’ll learn how to use marketing research to identify target markets, understand customer needs, and measure the effectiveness of marketing campaigns. 
  • Consumer behavior and marketing psychology: This course will explore the factors that influence consumer behavior, such as demographics, psychographics, and social influences. You’ll learn how to apply marketing psychology principles to develop marketing campaigns that resonate with target audiences. 
  • Brand management and marketing communications: This course will cover the essential concepts of brand management, including brand positioning, brand identity, and brand communication. You’ll learn how to develop and implement effective marketing communication strategies that build brand awareness and loyalty. 
  • Digital marketing and social media strategy: This course will explore the latest digital marketing trends and techniques, including social media marketing, search engine optimization (SEO), and content marketing. You’ll learn to leverage digital channels to reach target audiences and achieve marketing objectives. 
  • Sales and distribution management: This course will cover the fundamentals of sales and distribution management, including sales force management, channel management, and pricing. You’ll learn to develop and implement effective sales and distribution strategies that drive revenue growth. 
  • Pricing and revenue management: This course will explore the principles of pricing and revenue management, including cost-based pricing, value-based pricing, and competitive pricing. You’ll learn how to develop and implement pricing strategies that maximize profitability. 
  • International marketing and global strategy: This course will explore the challenges and opportunities of marketing in a global marketplace. You’ll learn how to develop and implement international marketing strategies that are tailored to specific markets. 

Listed below are the top 10 core MBA in marketing courses. 

Course Key Focus Skills Gained 
Market Research & Analytics Understand customers, measure impact Engage online, optimize campaigns 
Consumer Behavior & Psych Predict choices, craft messages Segmentation, persuasion 
Brand Management & Comm Build identity, tell stories Branding, multi-channel marketing 
Digital Marketing & Social Plan, analyze, make decisions SEO, PPC, social media 
Sales & Distribution Mgmt Manage sales funnel, channels Sales force management, pricing 
International Marketing & Strat Adapt to global markets Cultural sensitivity, entry strategies 
Marketing Management Plan, analyse, make decisions Market analysis, budgeting 
Business Law & Ethics Operate legally, ethically Compliance, ethical decision-making 
Finance for Marketing Evaluate investments, collaborate Financial analysis, communication 
Marketing Research Methods Conduct research, extract insights Methodology selection, data analysis 

Top 10 MBA Marketing Courses: At a Glance 

In addition to the core courses listed above, many MBA Marketing programs offer a variety of elective courses that allow you to specialize in a particular area of marketing. Amrita AHEAD offers these Marketing Electives in MBA Marketing courses such as:- 

  • Digital Marketing 
  • Sales and Distribution Management 
  • Marketing Communications 
  • Data-Driven Marketing 
  • Customer Relationship Management 
  • Marketing Research 
  • Retail Marketing 
Semester 1 Semester 2 Semester 3 Semester 4 Electives 
Business Communications Operations Management Strategic Management Entrepreneurship and Innovation Digital Marketing 
Managerial Economics-Micro and Macro Technology Transformation for Business International Business CSR and Sustainability Sales and Distribution Management 
Organisational Behaviour Human Resource Management Legal Aspects and Business Ethics Education for Life – 4 Marketing Communications 
Accounting for Managers Financial Cost Management Education for Life – 3 Elective 4 Data-Driven Marketing 
Marketing Management Consumer Behaviour Elective 1 Elective 5 Customer Relationship Management 
Business Statistics Business Analytics Elective 2 Elective 6 Marketing Research 
Education for Life-1 Education for Life – 2 Elective 3 Elective 7 Retail Marketing 

In addition to the knowledge you’ll gain from the MBA Marketing course syllabus, there are a number of essential skills that you’ll need to develop for a successful career in marketing. These skills include: 

  • Communication: Marketing is all about communicating with customers and stakeholders. You’ll need to be able to communicate effectively in writing, verbally, and visually. 
  • Creativity: Marketing is a creative field. You’ll need to be able to think creatively to develop marketing campaigns that stand out from the competition. 
  • Analytical skills: Marketing is a data-driven field. You’ll need to be able to collect, analyze, and interpret data to make informed marketing decisions. 
  • Problem-solving skills: Marketing is a challenging field. You’ll need to be able to identify and solve problems quickly and effectively. 
  • Teamwork: Marketing is a collaborative field. You’ll need to be able to work effectively with others to achieve common goals. 

There are many benefits to doing an online MBA in Marketing, including:- 

  • Increased earning potential: MBA graduates typically earn significantly more than their non-MBA counterparts. 
  • Career advancement: An online MBA in Marketing can help you advance your career to leadership positions. 
  • Networking opportunities: MBA marketing programs provide networking opportunities with other marketing professionals and potential employers. 
  • Global career opportunities: An online MBA in Marketing can open doors to career opportunities worldwide. 

If you’re passionate about marketing, creative, and results-oriented, then an online MBA in Marketing could be the perfect next step for your career. This program will provide you with the tools and knowledge you need to become a marketing leader and make a real impact in the business world. 

The MBA Marketing course syllabus is a comprehensive and rigorous program that will equip you with the skills and knowledge you need to succeed in the dynamic world of marketing. By combining core courses, electives, and practical learning experiences, you’ll gain a deep understanding of marketing theory and practice, and develop the analytical, communication, and critical thinking skills necessary to thrive in today’s competitive landscape. 

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