Back close

MBA Marketing Course Syllabus

April 1, 2024 - 12:47
MBA Marketing Course Syllabus

MBA Marketing Course Syllabus 

Are you ready to take your marketing career to the next level? This article on  MBA Marketing course Syllabus familiarise yourself with all the necessary insights on  MBA Marketing. So, why wait? Explore the MBA Marketing course syllabus and take the first step towards a successful marketing career today! 

What is an MBA in  Marketing? 

An MBA in Marketing is a postgraduate degree program that provides students with a comprehensive understanding of marketing principles and practices. 

A general MBA provides broad knowledge for leadership roles of core business functions like finance, accounting, and operations. 

MBA Marketing offers core business foundation courses covering consumer behaviour, branding strategies, and the latest digital marketing tools, making you a highly sought-after marketing professional. 

Core courses in MBA Marketing 

  • Market research and analytics: This course will introduce you to the fundamentals of market research, including research design, data collection, and analysis. You’ll learn how to use marketing research to identify target markets, understand customer needs, and measure the effectiveness of marketing campaigns. 
  • Consumer behaviour and marketing psychology: This course will explore the factors that influence consumer behaviour, such as demographics, psychographics, and social influences. You’ll learn how to apply marketing psychology principles to develop marketing campaigns that resonate with target audiences. 
  • Brand management and marketing communications: This course will cover the essential concepts of brand management, including brand positioning, brand identity, and brand communication. You’ll learn how to develop and implement effective marketing communication strategies that build brand awareness and loyalty. 
  • Digital marketing and social media strategy: This course will explore the latest digital marketing trends and techniques, including social media marketing, search engine optimization (SEO), and content marketing. You’ll learn to leverage digital channels to reach target audiences and achieve marketing objectives. 
  • Sales and distribution management: This course will cover the fundamentals of sales and distribution management, including sales force management, channel management, and pricing. You’ll learn to develop and implement effective sales and distribution strategies that drive revenue growth. 
  • Pricing and revenue management: This course will explore the principles of pricing and revenue management, including cost-based pricing, value-based pricing, and competitive pricing. You’ll learn how to develop and implement pricing strategies that maximise profitability. 
  • International marketing and global strategy: This course will explore the challenges and opportunities of marketing in a global marketplace. You’ll learn how to develop and implement international marketing strategies that are tailored to specific markets. 

Top 10 MBA Marketing Core Courses 

Listed below are the top 10 core courses in MBA marketing. 

Course 

Key Focus 

Skills Gained 

Market Research & Analytics 

Understand customers, measure impact 

Data analysis, visualisation 

Consumer Behavior & Psych 

Predict choices, craft messages 

Segmentation, persuasion 

Brand Management & Comm 

Build identity, tell stories 

Branding, multi-channel marketing 

Digital Marketing & Social 

Engage online, optimise campaigns 

SEO, PPC, social media 

Sales & Distribution Mgmt 

Manage sales funnel, channels 

Sales force management, pricing 

International Marketing & Strat 

Adapt to global markets 

Cultural sensitivity, entry strategies 

Marketing Management 

Plan, analyse, make decisions 

Market analysis, budgeting 

Business Law & Ethics 

Operate legally, ethically 

Compliance, ethical decision-making 

Finance for Marketing 

Evaluate investments, collaborate 

Financial analysis, communication 

Marketing Research Methods 

Conduct research, extract insights 

Methodology selection, data analysis 

Top 10 MBA Marketing Core Courses: At a Glance 

Elective courses in MBA Marketing 

In addition to the core courses listed above, many MBA Marketing programs offer a variety of elective courses that allow you to specialise in a particular area of marketing. Amrita AHEAD offers these Marketing Electives in MBA Marketing course. 

 such as:- 

  • Digital Marketing 
  • Sales and Distribution Management 
  • Marketing Communications 
  • Data Driven Marketing 
  • Customer Relationship Management 
  • Marketing Research 
  • Retail Marketing 

Online MBA Marketing course Syllabus 

Semester 1 

Semester 2 

Semester 3 

Semester 4 

Electives 

Business Communications 

Operations Management 

Strategic Management 

Entrepreneurship and Innovation 

Digital Marketing 

Managerial Economics-Micro and Macro 

Technology Transformation for Business 

International Business 

CSR and Sustainability 

Sales and Distribution Management 

Organisational Behaviour 

Human Resource Management 

Legal Aspects and Business Ethics 

Education for Life – 4 

Marketing Communications 

Accounting for Managers 

Financial Cost Management 

Education for Life – 3 

Elective 4 

Data-Driven Marketing 

Marketing Management 

Consumer Behaviour 

Elective 1 

Elective 5 

Customer Relationship Management 

Business Statistics 

Business Analytics 

Elective 2 

Elective 6 

Marketing Research 

Education for Life-1 

Education for Life – 2 

Elective 3 

Elective 7 

Retail Marketing 

  

  

  

Project 

  

Skills required for a successful MBA Marketing career 

In addition to the knowledge you’ll gain from the MBA Marketing course syllabus, there are a number of essential skills that you’ll need to develop for a successful career in marketing. These skills include: 

  • Communication: Marketing is all about communicating with customers and stakeholders. You’ll need to be able to communicate effectively in writing, verbally, and visually. 
  • Creativity: Marketing is a creative field. You’ll need to be able to think creatively to develop marketing campaigns that stand out from the competition. 
  • Analytical skills: Marketing is a data-driven field. You’ll need to be able to collect, analyse, and interpret data to make informed marketing decisions. 
  • Problem-solving skills: Marketing is a challenging field. You’ll need to be able to identify and solve problems quickly and effectively. 
  • Teamwork: Marketing is a collaborative field. You’ll need to be able to work effectively with others to achieve common goals. 

Benefits of doing an MBA in Marketing 

There are many benefits to doing an MBA in Marketing, including:- 

  • Increased earning potential: MBA graduates typically earn significantly more than their non-MBA counterparts. 
  • Career advancement: An MBA in Marketing can help you advance your career to leadership positions. 
  • Networking opportunities: MBA programs provide networking opportunities with other marketing professionals and potential employers. 
  • Global career opportunities: An MBA in Marketing can open doors to career opportunities worldwide. 

Is an MBA in Marketing worth it? 

If you’re passionate about marketing, creative, and results-oriented, then an MBA in Marketing could be the perfect next step for your career. This program will provide you with the tools and knowledge you need to become a marketing leader and make a real impact in the business world. 

Conclusion 

The MBA Marketing course syllabus is a comprehensive and rigorous program that will equip you with the skills and knowledge you need to succeed in the dynamic world of marketing. By combining core courses, electives, and practical learning experiences, you’ll gain a deep understanding of marketing theory and practice, and develop the analytical, communication, and critical thinking skills necessary to thrive in today’s competitive landscape. 

  You May like  

 

Share this story

Admissions Apply Now