Back close

Online Amrita’s MBA Marketing Syllabus 

December 5, 2023 - 10:15
Online Amrita’s MBA Marketing Syllabus

Introduction to MBA Marketing Syllabus 

In the ever-evolving world of business, marketing stands as a pillar of success and innovation. The online MBA (Elective: marketing) at Online Amrita is meticulously designed to equip you with the essential skills and knowledge needed to excel in this dynamic field. Our MBA programs offer a comprehensive curriculum that covers everything from basic management principles to specialized marketing strategies. 

Why Choose an Online MBA Marketing? 

An MBA marketing is more than just a degree; it’s a pathway to a fulfilling and lucrative career. Here’s why our online MBA marketing stands out: 

Specialized Knowledge 

Our MBA marketing syllabus is tailored to provide you with in-depth insights into marketing concepts, consumer behavior, advertising management, and more. From market analytics to international marketing, our curriculum ensures that you are well-prepared for the challenges of the marketing world. 

Skill Development 

Our MBA programs focus on nurturing essential skills such as strategic thinking, data analysis, leadership, and project management. These skills are not only vital for marketing but are highly valued across various industries. 

Networking Opportunities 

With Online Amrita, you get the chance to connect with fellow students, alumni, and industry professionals. These connections can open doors to potential job opportunities and collaborations, enhancing your career prospects. 

Career Advancement 

An MBA degree online with a specialization in marketing can accelerate your career growth. Our MBA professionals enjoy the benefits of advanced knowledge, better compensation, and opportunities for managerial roles. 

Comprehensive MBA Marketing Syllabus 

Our MBA marketing syllabus is divided into four semesters, each focusing on different aspects of marketing and management. 

Semester 1: Building the Foundation 

  • Business Communications 
  • Managerial Economics-Micro and Macro 
  • Organizational Behaviour 
  • Accounting for Managers 
  • Marketing Management 
  • Business Statistics 
  • Education for Life-1 

Semester 2: Analytical and Decision-making Skills 

  • Operations Management 
  • Technology Transformation for Business 
  • Human Resource Management 
  • Financial Cost Management 
  • Consumer Behaviour 
  • Business Analytics 
  • Education for Life – 2 

Semester 3: Specialized Marketing Insights 

  • Strategic Management 
  • International Business 
  • Legal Aspects and Business Ethics 
  • Education for Life – 3 
  • Elective 1 
  • Elective 2 
  • Elective 3 

Semester 4: Strategic Management and Innovation 

  • Entrepreneurship and Innovation 
  • CSR and Sustainability 
  • Education for Life – 4 
  • Elective 4 
  • Elective 5 
  • Elective 6 
  • Elective 7 
  • Project 


  • Marketing Electives 
  • Digital Marketing 
  • Sales and Distribution Management 
  • Marketing Communications 
  • Data-Driven Marketing 
  • Customer Relationship Management 
  • Marketing Research 
  • Retail Marketing 

Comprehensive MBA Marketing Syllabus 

Our online MBA (Elective: Marketing) prepares you for various exciting roles: 

  • Marketing Manager: Oversee marketing strategies and campaigns. 
  • Digital Marketing Specialist: Leverage online platforms to reach target audiences
  • Market Research Analyst: Analyze market trends and consumer preferences. 
  • Brand Manager: Develop and maintain a brand’s image. 
  • Advertising Manager: Plan and execute advertising campaigns. 
  • Public Relations Specialist: Manage public image and reputation. 

Master Your Marketing Skills with Online Amrita 

Online Amrita’s Master of Business Administration (Elective: Marketing) offers a unique blend of theoretical knowledge and practical insights. Our MBA professionals get access to live classes, expert webinars, exhaustive learning content, and placement assistance. 

MBA Marketing Syllabus Overview 

Core Semesters 

online amritas mba marketing syllabus

Marketing Electives 

online amritas mba marketing electives

Why Choose Online Amrita? 

  • Industry-Relevant Curriculum: Our MBA marketing syllabus is tailored to meet the demands of the modern business world, with a focus on digital strategies and data-driven decision-making. 
  • Expert Faculty: Learn from seasoned professionals with years of experience in the marketing field. 
  • Flexible Learning: Study at your own pace with our online platform, offering 24/7 access to course materials. 
  • Networking Opportunities: Connect with fellow MBA professionals and industry experts through webinars, forums, and live classes. 
  • Career Support: Benefit from personalized career counseling, resume building, and placement assistance to secure your dream job in marketing. 

Key Takeaways 

In the competitive business landscape, marketing professionals play a crucial role in building a brand and driving success. Our online MBA (Elective: Marketing) is designed to groom you with leadership, creativity, and out-of-the-box thinking. Enroll today and take the first step towards a promising future in the world of marketing.  

Share this story

Admissions Apply Now