BBA in Digital Marketing & Sales (Online)

The BBA in Digital Marketing and Sales is a 3-year undergraduate program that focuses on the strategies and techniques used to market products and services through digital channels. It combines the core principles of business administration with specialized knowledge in digital marketing, sales, and technology. The digital marketing domain is crucial for businesses aiming to boost revenue and brand equity.

Yes, pursuing an online BBA offers valuable skills and opens diverse career opportunities in the digital realm. It provides a flexible learning journey, which is very important for many students interested in learning while working.

BBA is valid in India, especially when offered by Indian universities which is recognized by the UGC, following the national education policy.

Amrita Online’s Business Administration programs are AICTE-approved, which serves as the best option for students interested in management studies. The Amrita Bachelor of Business Administration (BBA ) program provides the foundation of basic business principles to use as business strategies. Business schools like Amrita give practical application methods for human resource management for utilizing human resources in the best possible manner.

Yes, our online Bachelor of Business Administration(BBA) degree is recognized by the UGC. This ensures that quality education is being delivered in an online mode. A BBA degree is equivalent to any other degree offered by UGC. It is important to ensure that the online degree programs are UGC entitled to ensure quality education.

The scope of an online Bachelor of Administration program is extensive, offering BBA students numerous career opportunities. BBA graduates can pursue roles in marketing management, human resources, investment banking, and supply chain management. The online Bachelor of Business Administration develops critical thinking and business communication skills, essential for success in business administration. Furthermore, BBA specializations such as international business and healthcare management cater to diverse interests. The BBA degree is very helpful to those who want to pursue careers in the business world. Many industry leaders recommend the BBA course as a great start to a successful career path.

The Amrita Online BBA in Digital Marketing & Sales curriculum includes core subjects such as email marketing, which is a strategic component in modern digital marketing practices. Hands-on training is emphasized through industry projects and internships, essential for developing real skills. International exposure through exchange programs and internships enhances students’ learning experiences. Courses are designed to equip students with the necessary skills to pursue specific marketing objectives, such as brand promotion and customer engagement. The program also covers online marketing, highlighting its significance in contemporary business practices.
Students learn to use web analytics to optimize digital marketing campaigns for better performance and decision-making. The skills acquired through the program empower individuals to pursue entrepreneurial endeavors or start their own business.

The Online BBA program is a 3-year program. You, as a learner, can either complete it within the stipulated time frame of 3 years or you can complete it within a maximum allowed duration of 6 years.

Every week, there will be a 1-hour live session. Reading materials and video lectures will be uploaded each week before live sessions. A 2-hour discussion forum is planned every week for each course. This will help the students to clarify their doubts and solve the questions/assignments on time. Approximately 15 weeks of e-content is prepared, including exams. Each week at least 1 quiz will be conducted and 1 assignment will be given.

Each course will be in 4 quadrants, fully following the UGC guidelines.
1) Quadrant I is e-Tutorial, which shall contain video and audio content in an organized form, animation, virtual labs, etc., along with the transcription of the video.
2) Quadrant-II is e-Content, which shall contain: self-instructional material (digital Self Learning Material), e-books, case studies, presentations, etc., and also contain Web Resources such as further references, Related Links, etc.
3) Quadrant III is the Discussion forum for raising doubts and clarifying the same by the Course Coordinator
4) Quadrant-IV is Assessment, which shall contain problems and solutions, which could be in the form of multiple-choice questions, fill in the blanks, matching questions, short answer questions, long answer questions, quizzes, assignments and solutions.

Yes. Per the UGC regulations, online degrees at the undergraduate and postgraduate levels shall be treated as equivalent to the corresponding awards of the degrees at the undergraduate and postgraduate levels offered through the conventional mode. The following things will be mentioned on the backside of the degree and mark sheets – mode of delivery, date of admission, and date of completion.

Yes, every week, for every course, there will be a live doubt-clearing session with the faculty, typically for about an hour. These sessions will also be recorded and available for watching later.
In order to accommodate working professionals, the BBA course sessions will be held on weekends or after working hours.

BBA Course examinations are conducted as per the new regulations through the Online Technology Enabled Proctored mode.

BBA courses offer the online students an opportunity to acquire professional skills in the early stage of their career paths as management professionals. This is one of the undergraduate degree program that will teach BBA graduates about the fundamentals of management and business to become industry leaders. BBA degrees is a combination of theory, practical knowledge application, personality development, communication skills and industry-relevance skills BBA program at Amrita is designed for versatile candidates who wish to pursue career growth while they are working elsewhere and are unable to take up educational courses amidst their job. Moreover, BBA graduates from Amrita Online will be acquired by enterprises, business companies and corporations looking forward to multiskilled candidates with conceptual and practical knowledge in the field of business management, contributing business ideas, solutions and strategies to nations while upholding ethical practices.

Upon successful completion of the program, prospective and esteemed job profiles that graduates gain are finance manager, business administrator, human resource manager, research and development manager, business consultant, information systems manager, marketing manager, territorial sales manager, business analyst, project manager, strategist, market analyst, business idea developer and much more. Top recruiters for BBA at Amrita are Amazon, Godrej & Boyce, Infosys BPO, EY, Mphasis, WIPRO Step–Up, Federal Bank, KPMG, RR Donnelley, VWR Labs, Sutherland, Indigo, and TCS BPS.

Amrita Online BBA eligibility criteria are listed on each program website, which varies with each specialization. Amrita University Online program admissions are based merit of the candidate and not the result of the BBA entrance exams. The basic eligibility requirements for applying for a BBA online at Amrita Online are as such:

Candidates must have an aggregate minimum of 45% marks to fulfill the eligibility criteria.

• Candidates must have passed 10 + 2
• Candidates who have passed a 3-year diploma can also apply

Eligibility criteria for Students with Foreign Education: Bachelor’s Degree – any of the above-mentioned degrees and Certificate of Equivalence from the Association of Indian Universities (required by all students with foreign education who wish to apply to an Indian University, refer to https://aiu.ac.in/

Candidates with work experience will have an added advantage during admissions.

The BBA program admission fee or registration fee is Rs. 500, which is not refundable under any circumstances.

BBA Course fees are influenced by factors such as the university’s reputation, the program’s maximum duration, and the curriculum’s offerings. Amrita University’s BBA Course fees for each specialization is given in the BBA brochure available in the Bachelor of Business Administration (BBA) page for reference.

The application process for a BBA course typically involves submitting an online application in the application form along with required documents such as an Aadhar card, ABC ID, and DEB ID  to process the application in the initial stage of application within the application portal. An admission counsellor will assist the candidate throughout the application process. The advisors also help create the necessary ID, like DEB ID and ABC ID, required for the admission process. The online MBA application form filling process is primarily online, which is processed through the Amrita Online official website and various program-specific pages.

Amrita Online degree programs include various BBA Programs and specializations that provide career opportunities to enter the corporate world with valuable skills that are of industry relevance. Amrita online degree programs offer a variety of BBA specializations designed to equip BBA students with skills for the modern corporate world. The specializations include BBA FinTech, BBA Digital Marketing & Sales, and BBA Data Analytics. The general BBA program gives a solid foundation for those who later want to pursue specialized studies in international business at the graduate level. These BBA courses include marketing management, business analytics, digital marketing, project management, investment banking, human resources, and supply chain management. Amrita’s online BBA Course is structured to provide a quality education that is aligned with industry relevance, ensuring career opportunities for BBA graduates and online students alike.

The subjects covered in a BBA course are designed to provide a comprehensive understanding of business administration. Core subjects within a Bachelor of Business Administration program include business principles, business mathematics, business statistics, business law, business communication, business research methods, and management principles. Additionally, BBA programs often include subjects related to marketing strategies, business operations, management information systems, and operations management. These subjects are essential for developing critical thinking and valuable skills needed for a successful career in business management and are relevant to BBA course details. The BBA graduates after completion of these BBA courses, can ensure a fulfilling career with essential knowledge in management studies.

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Yes, international students are welcome. Students with foreign education can also apply. A Certificate of Equivalence from the Association of Indian Universities is needed. This is required by any student with a foreign education who wishes to apply to an Indian university. Please refer to https://aiu.ac.in/

Amrita Online BBA July 2024 season, as per new UGC regulations, we will provide a full refund to all students till 30th September 2024 with a deduction of Rs.1000 as a processing fee for refunds from October 2024. For all Amrita Online BBA Online admissions beyond October 2024, the following policy will be followed. We follow UGC regulations for a refund:

• 15 days or more prior to admissions closing date – 100% refund*
• Within 15 days prior to the admission closing date – 90% refund
• Within 15 days after the admission closing date – 80% refund
• 15 days after the admission closing date – 50% Refund
• 30 days after the admission closing date – No Refund